Reese Witherspoon and her Hello Sunshine production company are entering the VOD space with women empowerment and lifestyle stories. She also wants to share her southern hospitality with her new book, “Whiskey in a Teacup.”
Reese Witherspoon began her foray into the lifestyle world with her company Draper James, which explores all things Southern Hospitality and highlighting her southern roots.
Now, the Big Little Lies star is taking inspo from her bestie, Oprah, and launching her own channel, “Hello Sunshine” on AT&T’s direct TV in the US.
The actress and her company are teaming with AT&T’s DirecTV, DirecTV Now and U-Verse with a Hello Sunshine subscription channel. The platform will launch July 17 with Witherspoon’s first unscripted series, “Shine On With Reese,” and the show about how to declutter your life called “Master the Mess” on Sept. 4.
“I am thrilled to have such like-minded, creative collaborators at AT&T to help Hello Sunshine pursue our mission of elevating and showcasing the voices of women that we have such admiration and respect for,” Witherspoon said. “I am so excited for the world to experience the stories from our partnership with AT&T, which are set to be equal parts entertaining, inspiring, thought-provoking and unabashedly real.
What are the shows about?
“’Shine On With Reese” is about experiencing with Reese the stories of exceptional artists, entrepreneurs and leaders who happen to be women, and reveals how their personal journeys are unique yet relatable,” said Charlotte Koh, head of digital media and programming at Hello Sunshine. “It epitomizes our goal of telling unexpected stories from interesting women’s perspectives.”
“Master the Mess” show will feature The Home Edit decluttering gurus Clea Shearer and Joanna Teplin in a series that blends comedy with organization.
The Oscar-winning actress is also promoting her new lifestyle book, Whiskey in a Teacup in which she highlights southern style, parties, and traditions she loves with contemporary flair and charm.
About Whiskey in a Teacup (Simon & Schuster):
Reese Witherspoon’s grandmother Dorothea always said that a combination of beauty and strength made southern women “whiskey in a teacup.” We may be delicate and ornamental on the outside, she said, but inside we’re strong and fiery.
Reese’s southern heritage informs her whole life, and she loves sharing the joys of southern living with practically everyone she meets. She takes the South wherever she goes with bluegrass, big holiday parties, and plenty of Dorothea’s fried chicken. It’s reflected in how she entertains, decorates her home, and makes holidays special for her kids—not to mention how she talks, dances, and does her hair (in these pages, you will learn Reese’s fail-proof, only slightly insane hot-roller technique). Reese loves sharing Dorothea’s most delicious recipes as well as her favorite southern traditions, from midnight barn parties to backyard bridal showers, magical Christmas mornings to rollicking honky-tonks.
—by Toni-Marie Ippolito