Pantone Color of the Year Ultra Violet is the Color of “What Lies Ahead”

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Each year, style enthusiasts wait to hear what the famous Pantone Color of the Year will be, and this season it’s a galactic tone of purple.

Pantone says the color is a dramatically provocative and thoughtful purple shade and that Pantone18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points toward the future. The color suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

That’s one deep color!

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” adds Laurie Pressman, Vice President of the Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design.”