Whether you’re rocking full on makeup, or just want to great coverage to highlight your beautiful skin, the new CoverGirl Vitalist Healthy Collection will give you healthy-looking skin with added benefits!
I think every beauty enthusiast loves checking out their local drugstore aisle. There’s lots of choice and, most importantly, some pretty great options for great value. But not all brands give you great coverage. As part of this category of makeup, I have to say that the new CoverGirl Vitalist Healthy Collection is something that should grab your attention.
Let’s start with the first offering of the CoverGirl Vitalist Healthy Collection family, the Vitalist Elixir Foundation.
This foundation is not only oil-free, it’s loaded with SPF 20 (the highest in any foundation), and features a hybrid radiant-matte finish so your skin won’t look pasty.
The key to this foundation is its infusion of vitamins E, B3, and B5 to keep your skin hydrated. It has a medium consistency that’s easy to blend. And the “blend” part here is super important. It’s a lightweight, creamy fluid formula that goes on very light and smooth, which means you can layer on the product to customize your coverage.
“It’s going to give you a gorgeous, radiant finish leaving your
8 am face still looking fresh and dewy during your 3 p.m. meeting.”
Veronica Chu, CoverGirl Pro Makeup Artist.
The formula is comfortable to wear and really does leave you with a photo finish look. Once it’s set, you’re left with a luminous satin-matte skin finish. I noticed as I looked in a mirror while I was working away at my desk that my skin was slightly catching the light giving it a gorgeous glow. I was super impressed at the finish it gave and that as the hours past, it held up.
“Women are constantly on the go and they want their makeup to do a multitude of things,” says CoverGirl makeup pro artist Veronica Chu. “They still want amazing quality and makeup that lasts all day long.” And, with the CoverGirl Vitalist Elixer Foundation, Chu says “it’s going to give you a gorgeous, radiant finish leaving your 8 am face still looking fresh and dewy during your 3 p.m. meeting.”
Chu recommends using a “bouncing” technique to apply the foundation with a sponge. (It’s like short pushes and dabs on the skin.) “Bouncing method allows me to control the amount of product on the skin and also allows me to push in those moisturizing properties to give that extra hydration.”
Now, the Vitalist Healthy Collection has expanded with a concealer, powder, luminizing lotion and a highlighter. It’s perfect for getting that perfect “no makeup, makup look” Chu says is all the rage.
CoverGirl Vitalist Healthy Concealer is a creamy formula that conceals imperfections with a soft tip brush. It’s a light formula that can be layered on to fit your level of coverage. Chu recommends that after applying with the built in brush to blend the concealer with a synthetic brush. “When using liquid formulas, use a synthetic brush over a real hair brush because real hair brushes are more porous and it’s going to eat up more of the product.” Comes in 6 shades.
CoverGirl Vitalist Healthy Powder is a soft powder formula that you can wear alone for minimum coverage or to set your makeup. It also has Vitamins E, B3 and B5 that nourishes the skin. Comes in 4 shades.
CoverGirl Vitalist Go Glow Luminizing Lotion is a hydrating, lightweight moisturizer that gives your skin instant luminosity. Add a thin layer to your face, or use to dab on cheekbones to get that subtle, healthy glow. “You can use this in many different ways. You can dab it on cheekbones and nose or you can mix it in with your moisturizer or foundation.” Comes in 2 shades.
CoverGirl Vitalist Healthy Glow Highlighter is designed to illuminate natural skin tone, this highlighter is a creamy formula with cucumber extract, sunflower seed oil and pear that’s perfect for achieving that perfect glow to cheekbones, brow bone, nose and cupid’s bow. “You can also use it as an eyeshadow,” says Chu. Comes in 6 shades.
When it comes to drugstore brands, this is definitely the foundation and collection you must try.
CoverGirl Vitalist Healthy Collection is now available in stores.
—by Toni-Marie Ippolito