Aldo, the shoe and accessories giant joins forces with Global Citizen, an international advocacy organization to support “Education for All.”
Launching today, and on spirit of #GivingTuesday, the “Give Back, Move Forward” campaign launches in stores and online where you can buy the Aldo Mx sneaker that helps support the movement to aid 264 million children gain access to education worldwide.
The genderless Aldo Mx sneaker will be released in three colours including deep red, black on black and grey mix.
And, the best part is, 100% of the net proceeds will help children in the world’s poorest countries get access to education.
“It was crucial for us to find an organization that would not only reflect our founder’s vision and philosophy in the most genuine way, but also inspire and mobilize our customer,” says Daianara Grullon Amalfitano, Senior Vice President at Aldo. “After successfully launching our genderless sneaker last summer, we sought to further celebrate the intention and values behind its creation. By extending the purpose of Mx. towards this new campaign, our goal is to elevate what the sneaker stands for and raise awareness for a project that will resonate with our global community, the #AldoCrew.”
The limited-edition Aldo Mx sneaker will be available in 13 countries including Canada, Indonesia, Kuwait, Lebanon, Malaysia, Mexico, Singapore, South Africa, Taiwan, Thailand, United Arab Emirates, United Kingdom and US.