Joe Fresh Beauty debuts in 850 Shoppers Drug Mart stores across Canada with more than 150 new cosmetics products for face, eyes and lips at affordable prices.
Affordable beauty? Yes, please!
Shoppers Drug Mart, one of Canada’s leading beauty destinations, is bringing Joe Fresh Beauty to their cosmetic shelves, featuring new products for face, cheeks, eyes and lips, to their cosmetics aisles.
“With its modern range of essential beauty items, Joe Fresh Beauty is a welcome addition to the cosmetic aisles at Shoppers Drug Mart and part of our ongoing commitment to provide Canadians with the best retail beauty experience,” says Kelly Jessop, Vice President Category Management, Shoppers Drug Mart. “Our growing cosmetics selection, combined with Canada’s most popular rewards program, Shoppers Optimum, and the expertise of in-store beauty advisors, has made Shoppers Drug Mart the beauty destination of choice for Canadian women.”
The Joe Fresh Beauty product line is debuting more than 150 new cosmetics products, all under $18.
The new lineup at Shoppers features such as the Daily Boost Fluid Foundation, a hydrating formula packed with antioxidants, Tinted Brow Fix for expert brow shaping, Hydra Lash Nourishing Mascara, enriched with Argan Oil and featuring a silicone brush, and juicy, pigment rich Lip Crème that helps condition lips while providing saturated colour.